Useful Marketing Tools for Shopify Store [2023]

Useful Marketing Tools for Shopify Store [2023]

We've compiled a list of the best tools for your Shopify store to help you streamline operations, enhance customer experiences, and drive growth. Discover the best tools for your Shopify store and take your online business to new heights.

Here are some of the useful marketing tools for the Shopify store:

Niche scraper (

  • This tool scours various online platforms and marketplaces to gather data and insights on emerging trends, popular products, and niche opportunities.

  • It provides real-time data on the demand, popularity, and sales performance of various products, allowing you to stay ahead of the curve and offer in-demand products to your customers.

  • You can gain insights into their pricing strategies, product offerings, marketing tactics, and customer engagement.

  • Using a niche scraper tool can save you significant time and effort in researching and analyzing niches manually.

  • The Niche Scraper tool serves as a powerful ally for Shopify store owners who want to identify profitable niches and trending products.

  • By utilizing a niche scraper tool, you can make data-driven decisions for your Shopify store.


Smartlook is an essential tool that empowers you to optimize your Shopify store and gain valuable insights into user behavior. Here are the features of Smartlook:

  • Session Recording: records user sessions on your website, allowing you to see exactly how visitors interact with your website.

  • Heatmaps: They enable you to understand the effectiveness of your design and layout, identify high-converting areas, and make data-driven decisions to optimize your Shopify store for better user engagement and conversion rates.

  • Event Tracking: you can track and monitor specific events and actions on your Shopify store. This data allows you to evaluate the performance of key features.

  • Funnels: It allows you to track and analyze the steps visitors take leading up to a specific goal, such as completing a purchase.

By utilizing Smartlook's features, you can gain a comprehensive understanding of your Shopify store's performance, identify areas for improvement, and enhance the user experience.


HubSpot is a comprehensive CRM platform that brings together powerful software, integrations, and resources to seamlessly connect your marketing, sales, content management, and customer service efforts.

Here's an overview of HubSpot's software and how it can benefit your business:

  • Marketing Hub: You are empowered to create and execute effective marketing campaigns with a range of tools included, such as email marketing, social media management, lead generation, analytics, and automation.

  • Sales Hub: It is designed to streamline your sales processes and improve team efficiency. It provides features like contact management, deal tracking, email tracking, meeting scheduling, and sales automation.

  • Service Hub: HubSpot's Service Hub enables businesses to provide exceptional customer service and support. It includes features such as ticketing, a knowledge base, live chat, customer feedback, and automation.

  • CMS Hub: With HubSpot's CMS Hub, businesses gain the power to create and manage their website content effortlessly. It includes features such as drag-and-drop editing, SEO optimization, website themes, and multi-language support.

  • Operations Hub: The Operations Hub helps businesses automate and streamline their internal processes, data syncing, and integrations. It provides features such as data quality management, custom automation workflows, and Data sync.

Whether you're a small business or a large enterprise, HubSpot software equips you with the necessary resources to thrive in today's fiercely competitive digital landscape.


Canva is a user-friendly graphic design tool that empowers individuals and businesses to create stunning visual content with ease. And it is free.

Here's how Canva can benefit your Shopify store:

  • Canva provides a vast library of templates, fonts, images, icons, and design elements that you can easily customize to match your brand's visual identity.

  • It also allows you to upload your logo, fonts, and brand colors, ensuring that your designs align with your brand's visual guidelines.

  • When it comes to maintaining a blog for your Shopify store's content marketing strategy, Canva proves to be an invaluable tool. It empowers you to create captivating blog graphics, including featured images and other visual elements.

  • The collaboration features offered by Canva, make it highly advantageous for teams managing Shopify stores.

However, the Canva Pro version offers additional benefits and features that can be particularly useful for a Shopify store. But Canva pro version is not free.

  • Canva Pro provides access to an extensive library of premium templates, offering more design options and customization possibilities.

  • With Canva Pro, you gain the ability to create and manage a brand kit, providing a centralized space to store your brand's logos, fonts, and colors.


It is a valuable tool for Shopify store owners to enhance the quality of their written content across various aspects of their business.

  • Well-crafted and error-free product descriptions are essential for engaging customers and conveying the unique features and benefits of your products.

  • It helps Shopify store owners improve their blog posts and written content by enhancing grammar, style, and clarity.

  • Grammarly enhances customer communication by ensuring error-free email responses, chat messages, and other customer interactions. It projects professionalism and improves customer satisfaction.

  • Social media posts, captions, and comments can be polished by Grammarly, assisting Shopify store owners. Error-free content is ensured, enabling effective communication and consistent brand messaging on social media platforms.

By using Grammarly to review and enhance your written content, you can improve the overall professionalism, credibility, and clarity of your Shopify store. It will also help you maintain a high standard of quality in your communication, marketing materials, and customer interactions.

Google Sheets / Airtable

Google Sheets offers a wide range of features, making it a popular choice for individuals, teams, and businesses. One of the key advantages of Google Sheets is its accessibility. Since it is a web-based application, users can access their spreadsheets from any device with an internet connection.

Multiple users can work on the same spreadsheet simultaneously, making it ideal for teams or groups working on a project together. It empowers users to create comprehensive project timelines, effortlessly track milestones, assign tasks to team members, and closely monitor the progress of the project.

Now, you can easily send personalized text messages directly to your customers, all from within your trusted Google Sheets interface using Twiliobox

Airtable provides a user-friendly interface that combines the functionality of a spreadsheet with the power of a database, making it an excellent tool for organizing and managing various aspects of a Shopify store. It allows Shopify store owners to create a centralized and customizable inventory management system.

With Airtable, multiple users can collaborate in real-time, benefiting from instant updates and convenient task assignment capabilities. These collaborative functionalities make Airtable an excellent choice for effective team collaboration and efficient project management.

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