We’ve tried out lots of apps over time, and honestly—not all of them do what we really need. That’s why I’m writing this blog post: to share some of the challenges we’ve noticed with the Shopify Forms app and hear what others think too. If you’ve found a better solution, feel free to drop a comment or reach out—we’d love to learn from your experience!
Shopify has a huge ecosystem of apps built to make running an online store easier. One of those is the Shopify Forms app, which is designed to help store owners collect customer information using pop-ups or embedded forms.
It’s a great idea in theory, but many merchants have pointed out a few frustrating limitations. In this article, we’ll walk through the most common issues with the Shopify Forms app, why they can be a big deal for e-commerce businesses, and explore some alternatives that might give you more flexibility and control.
Customization and Styling Issues
A consistent visual identity is crucial for e-commerce brands. Unfortunately, the Shopify Forms app falls short when it comes to customization.
No Custom CSS Support
The app’s forms are built using a shadow DOM, which isolates the styles and prevents store owners from applying their own CSS. It is nearly impossible to adjust font sizes, colors, or spacing to match a store’s branding.
Limited Design Options
Merchants report frustration with the inability to:
Change font families or weights
Adjust background colors for inline forms
Remove rounded corners without external code
In fact, as seen in user discussions on Reddit, some store owners resorted to hiring developers who used JavaScript injection to bypass these limitations.
Poor RTL Language Support
For businesses serving global markets, right-to-left language formatting (such as Arabic or Hebrew) is essential. The app does not render these languages correctly, creating accessibility barriers.
Data Management Problems
Collecting customer information is only valuable if you can manage it effectively. Unfortunately, the Shopify Forms app creates more obstacles than solutions.
No Submission Deletion
Test entries and irrelevant data remain permanently stored. Even after uninstalling the app, merchants discovered that metafields and metaobjects tied to submissions could not be removed.
Lack of Export and Sorting Functions
Users cannot easily export their form submissions for reporting or integrate them into other tools. Sorting, filtering, or searching form data is also unavailable, creating inefficiencies for growing stores.
Residual Data After Uninstallation
Even when merchants stop using the app, leftover metafields remain on the platform. This not only clutters the backend but also raises data governance concerns.
Translation and Localization Issues
Language accessibility is a cornerstone of international ecommerce success. Yet, the Shopify Forms app has struggled to meet this need.
No Multilingual Support
Initially, the app displayed forms only in English. While Shopify has since introduced translation support (as of September 2025), many users reported difficulties prior to this update.
No Integration with Translate & Adapt
The forms app is not compatible with Shopify’s own Translate & Adapt app, limiting merchants who rely on Shopify-native tools.
Blocked by Third-Party Translation Apps
Merchants using popular third-party translation solutions could not apply translations to forms, forcing them to maintain English-only interactions.
Technical and Browser Issues
Reliability across devices and browsers is essential for customer trust. Unfortunately, the Shopify Forms app suffers from persistent technical problems.
Safari Compatibility Concerns
Users noted that forms do not always display properly on Safari. On mobile Safari, forms sometimes auto-scroll incorrectly, requiring JavaScript fixes to prevent usability disruptions.
Cookie and Tracking Limitations
The app depends on third-party cookies for certain functions. With Chrome’s upcoming changes to cookie handling, merchants worry that the app will face even more disruptions.
Mobile Display Problems
On mobile devices, forms can take up the entire screen, frustrating users and potentially increasing bounce rates.
Beyond aesthetics and technical reliability, the core functionality of the Shopify Forms app also leaves much to be desired.
No Page Targeting
Forms display universally across a store, rather than allowing merchants to target them to specific landing pages or product collections.
No Segmentation or Workflow Options
Merchants cannot assign different email workflows to different forms. Customer segmentation for pop-up targeting is also unavailable, limiting personalization opportunities.
No Shareable Links
There is no option to link directly to a form or generate shareable URLs, restricting campaign flexibility.
User Experience Issues
Even when merchants overlook styling or targeting limitations, the app’s usability problems cause frustration for both store owners and customers.
Bugs and Glitches
Reports include validation errors on required fields, broken radio buttons with non-Latin characters, and forms failing to save despite correct inputs.
No Analytics Integration
The app does not integrate with Google Analytics, GTM, or Google Ads. This makes it difficult for marketers to track performance and optimize conversion strategies.
Workflow Constraints
There are no advanced validation options for fields like VAT numbers, nor are there robust email automation capabilities. For growing stores, this limits efficiency and accuracy.
General App Issues
Beyond specific functionality, merchants also face broader issues with the Shopify Forms app.
Lack of Support Responsiveness
Users report difficulty getting timely responses from Shopify support regarding bugs or feature requests.
Update Failures
Some merchants have experienced issues updating the app, preventing them from accessing newer features or patches.
Limited Long-Term Potential
Given the app’s limited customization and workflow options, many merchants see it as a temporary solution rather than a scalable, long-term investment.
Conclusion
While the Shopify Forms app provides a free, easy entry point for basic form creation, its limitations quickly become apparent as businesses grow. From styling restrictions and poor data management to technical glitches and lack of segmentation, the app often creates more problems than it solves for professional ecommerce operations.
For ecommerce owners serious about customer engagement and data collection, investing in more robust solutions—or custom-built alternatives—can provide greater flexibility, scalability, and brand alignment. At Makeinfo, we specialize in helping ecommerce businesses build lightweight, high-performing websites and tools that align with your growth strategy.
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Ready to improve your ecommerce forms beyond Shopify’s limitations? Get in touch with Makeinfo today to explore scalable, customizable solutions built for growth.
